In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Moroccanoil grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 4.70k engagements. Sephora is topping the charts with more than 13.4k engagements per post on their 125 posts in the last 30 days.
294k Likes • 892 Comments
Sephora said I could crash.
119k Likes • 1.09k Comments
Love a Christmas in July moment 🎄❤️ Get 90-minute makeup services in store for all the special occasions coming up.
8.05k Likes • 96 Comments
Your sweet fix is back 🤎 Salted Caramel is returning by popular demand!! Wrapped in notes of caramel, cookie dough, and vanilla, this limited-edition duo drenches skin in head-to-toe hydration ✨ 🥛 Butta Drop Body Milk — light, silky moisture with a fast-absorbing finish made for layering 🍨 Butta Drop Body Cream — rich, whipped hydration that melts …
4.78k Likes • 50 Comments
if he forgot national girlfriend day ... we didn't. 🧡
3.48k Likes • 190 Comments
You asked, we delivered! The fan-fave Salted Caramel Collection is officially coming back 🤎 With notes of caramel, cookie dough, and vanilla to drip your skin in hydration from head to toe ✨ 🥛 Butta Drop Body Milk – lightweight, fast absorbing hydration with a silky sheen, perfect for layering 🍨 Butta Drop Body Cream – rich, whipped …
191 Reactions • 116 Comments • 2 Shares
RISE AND SHINE, it's Marathon Month! 🏃♀️ The Start Line signature workout is here. 23 minutes to kick off a month of miles. Distance check? 👇
252 Reactions • 10 Comments • 19 Shares
You asked, we delivered! The fan-fave Salted Caramel Collection is officially coming back 🤎 With notes of caramel, cookie dough, and vanilla to drip your skin in hydration from head to toe ✨ 🥛 Butta Drop Body Milk – lightweight, fast absorbing hydration with a silky sheen, perfect for layering 🍨 Butta Drop Body Cream – rich, whipped …
181 Reactions • 3 Comments • 19 Shares
Up close and personal with the new Armani beauty Dolci Blush Cream-to-Powder Balm. @whitneykshepherd
166 Reactions • 6 Comments • 4 Shares
Clock it: 2026 is the year of the cushion foundation. @yslbeauty Skin Affair Soft Glow Cushion Foundation is available now. @jazturner16 #SephoraSquad
95 Reactions • 4 Comments • 5 Shares
Confidence comes from keeping promises to yourself. Strength comes from doing hard things repeatedly. Change comes from consistency. Noticing a pattern? Most growth happens one small decision at a time. 🧡
The Social Media Benchmark Report
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