In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by -0.2%. Tatcha grew faster than everyone else, with 0.2% growth! On average, each post in this landscape earns more than 589.8 engagements. LANEIGE is topping the charts with more than 1.53k engagements per post on their 88 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
5.56k Likes • 290 Comments
We broke down TateMcRae’s red carpet look so you can recreate it 💅 • Makeup Remover Wipes to gently cleanse the skin • Hydro Boost Water Gel hydrates and preps the skin • Lip Oil nourishes & enhances color for fuller-looking lips • Blush Stick adds glow beyond the glam Which ones are you picking up?
5.27k Likes • 37 Comments
When laufey is your canvas—the look will be art. Clinique worked with celebrity makeup artist melissa.hernandez for the first Monday in May: SKIN Moisture Surge 100H All About Eyes Moisture Surge Lip Treatment Moisture Surge Body Hydrator FACE Even Better Clinical Foundation in Stone Beyond Perfecting Foundation + Concealer in Alabaster Stay Matte Sheer Pressed Powder in Invisible Matte Chubby Stick Sculpting Contour in Really …
2.65k Likes • 48 Comments
No crumbs, just shine🌟🫐 BLUEBERRY JELLY GLAZE CRAZE TINTED LIP SERUM, your K-Beauty essential for hydrated, high-shine lips all season long. A sheer blueberry tint that melts into every lip tone—delivering instant hydration, smoother-looking lips, and that glassy, buildable shine. The ultimate lip care + color moment for summer. 95% skincare ingredients in every swipe, powered by …
2.55k Likes • 73 Comments
LAVENDER FROSTING 💜✨ Your go‑to for effortless glazed lips. A limited edition, cool lavender tinted lip serum with soft gold shimmer for glossy, light‑reflecting lips. → Sheer color with one swipe. Buildable shine when you layer. → Lightweight, hydrating, and never sticky. How will you wear yours? Shop Glaze Craze Tinted Lip Serum. at sephora, kohls, amazon, amazonbeauty, in‑store at …
1.71k Likes • 49 Comments
The ✨skin✨ behind the look joeyking Evenly clear gets skin clean, purified, and refreshed before allanface’s glam even begins. • Evenly Clear Acne Cleanser • Evenly Clear Clarifying Spray • Evenly Clear Acne Gel Moisturizer Tell us which one you’re trying first.
101 Reactions • 5 Comments • 2 Shares
Show your mom the love this Mother’s Day by gifting her the gift of anti-aging with Super Multi-Corrective Cream, Eye Cream, and Soft Cream - a family as iconic as she is! 💜 Get her gift now on Kiehls.com with exclusive offers!
71 Reactions • 5 Comments • 1 Shares
Can you guess what our new favorite on-the-go summer product will be?? Drop your ideas in the comments! 💛 Shop early access with the @sephora app on May 14th and on Sephora.com on May 15th.
65 Reactions • 1 Comments • 1 Shares
Our Gen Z social media manager told us we’re a little late to the trend, but we made it
49 Reactions • 7 Comments • 0 Shares
LAVENDER FROSTING 💜✨ Your go‑to for effortless glazed lips. A limited edition, cool lavender tinted lip serum with soft gold shimmer for glossy, light‑reflecting lips. → Sheer color with one swipe. Buildable shine when you layer. → Lightweight, hydrating, and never sticky. How will you wear yours? Shop Glaze Craze Tinted Lip Serum. at @sephora, @kohls, @amazon, @amazonbeauty, in‑store at …
37 Reactions • 4 Comments • 1 Shares
No crumbs, just shine🌟🫐 BLUEBERRY JELLY GLAZE CRAZE TINTED LIP SERUM, your K-Beauty essential for hydrated, high-shine lips all season long. A sheer blueberry tint that melts into every lip tone—delivering instant hydration, smoother-looking lips, and that glassy, buildable shine. The ultimate lip care + color moment for summer. 95% skincare ingredients in every swipe, powered by …
1.66k Likes • 11 Comments • 28 Shares
Your NEW go to on-the-go summer product is almost here!! Drop your guesses in the comments! 💛 Shop early access with the @sephora app on May 14th and on Sephora.com on May 15th. #spf #sephora
1.31k Likes • 51 Comments • 21 Shares
Welcome to the LANEIGE LIP LAB✨🍰 Can't resist something sparkly, so we had to give our Strawberry Shortcake Lip Sleeping Mask a shimmery makeover! Adding Stardust Lip Glowy Balm to the mix to give that sparkle and shine🫶 Shop both today @sephora, #sephora#sephora, and on our site! #shimmer #lipmask #kbeauty #lipgloss
786 Likes • 86 Comments • 15 Shares
Shop Glaze Craze Tinted Lip Serum at @sephora, @Kohl’s, @Amazon @Amazon Beauty @The Grove, and our site! #laneige #kbeauty #cooltonedmakeup
302 Likes • 9 Comments • 11 Shares
Get our 6-piece Spring Radiance Kit free with eligible $75 purchase. T&Cs apply.
200 Likes • 3 Comments • 6 Shares
DITL of a clinical consultant 🥼 clinical consultants are trained in partnership with dermatologists to assist with *anything* your skin throws at you ✨ find your nearest counter at the link in our bio 🔎 #clinique #cliniqueconsultant #dermatologisttested #allergytestedfragrancefree
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.