In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tatcha grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 801.3 engagements. LANEIGE is topping the charts with more than 2.24k engagements per post on their 91 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
2.98k Likes • 1.02k Comments
Lip Sleeping Mask on you 🩷 Made with Berry Fruit Complex™, Vitamin C, coconut oil, shea butter, and murumuru seed butter, it’s the overnight lip treatment that’s earned permanent nightstand status and become the lip prep essential we reach for before busy days, late nights, and everything in between. And for good reason: 100% agreed …
3.69k Likes • 45 Comments
Anyone else? sarcasm_only
2.53k Likes • 986 Comments
Glaze Craze on the move. Late, hot mess, overpacked (or all 3?)—your lip essentials are a non‑negotiable💫 Shop now sephora, #sephora kohls, amazon, amazonbeauty and us.laneige.com #LANEIGE #KBeauty #Lip #SummerVibes
1.67k Likes • 50 Comments
This Father’s Day, we’re opening up our Kiehl’s family album! 📖 Swipe through to meet some of our amazing Kiehl’s team members and their children sharing their favorite bonding moments. We want to hear from YOU! This Father’s Day, we’re celebrating the icons who raised us, and the Men’s Facial Fuel Collection that keeps them feeling their …
1.31k Likes • 39 Comments
Black Honey is the new Black Honey. The Collection launches soon. #Clinique #ComingSoon
73 Reactions • 3 Comments • 8 Shares
Black Honey everything. The NEW Collection has you covered in👇 🖤 NEW + Limited Edition High Impact High-Fi Mascara: a hint of Honey for lashes. All About Shadow Quad: 4 silky, complementary shades. Color Rich Nail Polish: a glossy, modern burgundy. 🖤 Black Honey classics Almost Lipstick: the iconic, silky-sheer balm. All Clinique skincare and makeup: 👩⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique …
52 Reactions • 1 Comments • 0 Shares
Everything you need to improve your summer skin game 👉 All Clinique skincare and makeup: 👩⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #SkinForecast #DermatologistTested #AllergyTestedFragranceFree
33 Reactions • 5 Comments • 2 Shares
Lip Sleeping Mask on you 🩷 Made with Berry Fruit Complex™, Vitamin C, coconut oil, shea butter, and murumuru seed butter, it’s the overnight lip treatment that’s earned permanent nightstand status and become the lip prep essential we reach for before busy days, late nights, and everything in between. And for good reason: 100% agreed lips …
34 Reactions • 0 Comments • 1 Shares
Saturday night plans: Tea, cozy vibes, and my Kiehl’s Rare Earth Mask. Waking up on Sunday morning with clear, detoxified skin and absolutely zero Sunday scaries. Shop now on Kiehls.com for limited time deals!
28 Reactions • 0 Comments • 2 Shares
Japanese beauty places value not only on how a product performs, but how it feels. Inspired by Awa-Sengan, the practice of creating a luxurious lather, The Matcha Foam Cleanse transforms cleansing into a moment of returning to self.
457 Likes • 164 Comments • 42 Shares
Laughed so hard after this omg #laneige #trend #doyouneedlipgloss #supportivedissapointed
335 Likes • 157 Comments • 29 Shares
Didn't have to finish that thought cause you already know.💋 Glaze Craze Tinted Lip Serum: Juicy shine. Pillowy hydration. The lip serum that's in every tote, purse, and going out bag this summer. Now the only question is: which shade are you reaching for? ✨ Shop Glaze Craze and your go-to summer lippies @sephora, #sephora …
177 Likes • 11 Comments • 17 Shares
NEW from clinique for sensitive skin✨ @Hannah Martin Makeup wears daily calm makeup balm in shade light medium 3 👇 ☁️ sheer foundation balm ☁️ visibly evens skin tone ☁️ rapidly soothes look of irritation ☁️ improves look + feel of bare skin over time ☁️ in 8 flexible shades plus, it’s: 👩⚕️ dermatologist tested ✅ clinically proven on very sensitive skin …
151 Likes • 29 Comments • 17 Shares
New The Matcha Foam Cleanse transforms into a cloud of ultra-fine foam that deeply purifies without stripping skin. Powerful on pores. Soft on skin. Available Today: Tatcha.com, @sephora, @sephoracanada, @Ulta Beauty, @Amazon, @SephoraMiddleEast Save the Date: 6/30 @MECCA 7/2 Lane Crawford 7/8 @Sephora Singapore, @Sephora Thailand, @Sephora Malaysia 7/1 Tatcha.co.uk, @SPACE NK 7/15 @Selfridges, @Sephora …
78 Likes • 28 Comments • 28 Shares
Shower like a champion. 🏀
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.