In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 2.59k engagements. Urban Decay is topping the charts with more than 7.66k engagements per post on their 107 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
171k Likes • 281 Comments
blur out the bs. mika.abdalla for Ghosting Spray. available at urbandecay.com, sephora & ultabeauty. makeup: kalikennedy hair: kikihaircutter styling: bykateli nails: zrinkathemanicurist photographer: sachaycohen
43.8k Likes • 607 Comments
Here’s how slayyyter gets her wings. MAC Multisculpt Matte Liquid Colour in Espresso MAC Eye Shadow Shadeshift Chrome in Ethereal MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted Head to our site for the full story – link in bio. Shop MAC online and at ultabeauty now. #MACzine
24.2k Likes • 809 Comments
MAC x JEAN-MICHEL BASQUIAT Explore fearless creativity with new Pro tools, exclusive sets, and special-edition shades of MAC bestsellers in collectible packaging inspired by the groundbreaking artist. Shop now – online or at your nearest MAC Store. #MACxBasquiat ® Estate of Jean-Michel Basquiat. Licensed by Artestar, New York. artestarnyc
24.5k Likes • 129 Comments
what is mika.abdalla ghosting? literally everything. shop Ghosting Spray available on urbandecay.com, sephora, and ultabeauty.
12.6k Likes • 83 Comments
Natural elegance requires no script. It comes from mastering your own energy. charles_leclerc brings his signature drive to the L’Oréal Paris family. #LOrealParis #LOrealParisFamily #WorthIt
1.82k Reactions • 15 Comments • 73 Shares
Just 4 steps to your best lip combo. 💋 Shape. Shine. Snatch. Serve. Consider this your sign to stop by @ultabeauty. ✨ Products used: Line Loud Lip Liner in Make A Statement + Lip IV in Hydra-Honey #nyxcosmetics #nyxprofessionalmakeup
1.05k Reactions • 26 Comments • 79 Shares
The '90s lip is calling... ☎️🤎 Here's your step-by-step guide to the iconic brown-lined, glossy pout that's never gone out of style. #nyxcosmetics #nyxprofessionalmakeup
244 Reactions • 7 Comments • 16 Shares
One palette. Endless peachy possibilities!🍑✨Meet the 9 juicy shades inside our NEW Sweet Peach Eye Shadow Palette - and it smells just like a juicy peach!! 💖 ✨ Georgia Peach - Matte Light Peach ✨ Puree - Matte Warm Brown ✨ Caramelized - Deep Gilded Bronze ✨ Luscious - Shimmering Champagne ✨ Candied Peach - Matte Bright Peach ✨ Just Peachy …
230 Reactions • 9 Comments • 9 Shares
You loved the blush. Now meet the highlighter ✨ Introducing our new MAC Glow Play Bouncy Highlighter – a lightweight, ultra-smooth formula for a light-shifting glow and bouncy color in 8 buildable shades. Wind Chill (white pearl with blue and green flip pearl) Sky Kissed (light pink pearl) Stratus (light purple pearl) Cloudburst (light bronze with gold flip pearl) Sunset Drizzle …
227 Reactions • 4 Comments • 14 Shares
The secret to peach-perfect skin? 🍑✨ Our Peach Perfector Loose Setting Powder! 😉 Our signature peach pit dispenser delivers the perfect amount of breathable powder for a soft-focus finish that sets makeup and helps control shine for up to 24 hours! 🧡 Shop now from @sephora #toofaced
119 Likes • 29 Retweets
Here’s how @slayyyter gets her wings ✨ MAC Multisculpt Matte Liquid Colour in Espresso MAC Eye Shadow Shadeshift Chrome in Ethereal MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted Head to our site for the full story – link in bio. Shop MAC online and at pic.x.com/yhxNAP9Hz5
65 Likes • 8 Retweets
it’s a cycle pic.x.com/nFWRyeE9rd
i love being a girl because every problem is a reason to get a little treat
46 Likes • 11 Retweets
50 Likes • 2 Retweets
diner of our dreams 🤩 pic.x.com/lAlL3tfZpdpic.x.com/lAlL3tfZpd
30 Likes • 6 Retweets
which combo are you ordering? 💋 pic.x.com/gdjG1qqqpC
21.3k Likes • 39 Comments • 211 Shares
what is @mikaabdalla ghosting? literally everything. shop Ghosting Spray available on urbandecay.com, @sephora, + @Ulta Beauty #urbandecay #mikaabdalla #ghosting
5.75k Likes • 34 Comments • 64 Shares
behind the blur with @mikaabdalla shop Ghosting Spray at urbandecay.com, @sephora, + @Ulta Beauty #urbandecay #mikaabdalla #powderspray #ghosting
1.94k Likes • 48 Comments • 13 Shares
Now playing: What the romcom complexions everywhere are calling a love story for the ages! 🍿💘 Starring @spencer.barbosa and the NEW POREfessional Concealer. Spencer is wearing The POREfessional Concealer in shade 8. #POREfessionalconcealer #POREfessional #romcom
607 Likes • 35 Comments • 30 Shares
Explore fearless creativity with new Pro tools, exclusive sets, and special-edition shades of MAC bestsellers in collectible packaging inspired by the groundbreaking artist. Shop now – online or at your nearest MAC Store. #MACxBasquiat
608 Likes • 37 Comments • 18 Shares
using inky stix as nyx cosmetics intended ✨ #eyemaxxing #colortheory #funmakeup @Lali Gonzalez
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