In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.5% growth! On average, each post in this landscape earns more than 2.96k engagements. MAC Cosmetics is topping the charts with more than 10.6k engagements per post on their 148 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
33.5k Likes • 88 Comments
On June 11, lalgbtcenter hosted chappellroan and 1800andrewdahling for a free event dedicated to LGBTQ+ youth in LA. The pop star and makeup artist treated guests ages 13–24 to a discussion on artistry, a live onstage makeup lesson, and more. Swipe to see photos from the event. Photographer: Paris Mumpower ParisMumpower
13.5k Likes • 38 Comments
i have a busy day… #nyxprofessionalmakeup
10.0k Likes • 103 Comments
Now that's what I call a Y2K lip combo. Recreate this glossy look with these two best sellers: 💄 MAC Lip Pencil in Grape Expectations 💄 MAC Squirt Plumping Gloss Stick in Violet Sparks lifewithjaa Shop now – online or at your nearest MAC Store. #MACLipCombo
4.90k Likes • 60 Comments
our summer lineup is looking pretty sweet 🍫☀️🌊 #toofaced
3.93k Likes • 172 Comments
A simple ritual for a glass skin transformation. 90 minutes is all it takes with the new REVITALIFT GLASS SKIN HYDROGEL GLOW MASK. #LOrealParis #LOrealParisSkincare #RevitaliftGlassSkin
1.49k Reactions • 22 Comments • 59 Shares
On June 11, @lalgbtcenter hosted @chappellroan and @1800andrewdahling for a free event dedicated to LGBTQ+ youth in LA. The pop star and makeup artist treated guests ages 13–24 to a discussion on artistry, a live onstage makeup lesson, and more. Swipe to see photos from the event. Photographer: Paris Mumpower @ParisMumpower
376 Reactions • 23 Comments • 14 Shares
Oh and did we mention it’s non-comedogenic, vegan, and cruelty-free?👀 #nyxcosmetics #nyxprofessionalmakeup
369 Reactions • 10 Comments • 11 Shares
So smooth. So deep. So @chappellroan. 💄 MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head (deep cherry red) 💄 VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc (mid-toned plum) 💄 VIVA GLAM Lipglass Air Non-Sticky Gloss in Damnsel (sheer red plum with gold pearl) @stephharwoodx Shop now – at MAC Stores or your favorite retailers. https://mac-cosmetics.visitlink.me/SsaDrU #VIVAGLAM
333 Reactions • 31 Comments • 15 Shares
🚨 PRIME DEALS ARE LIVE! Save up to 30% off on L'Oréal Paris favorites during Amazon’s Prime Day Event. Start stocking up now! 🛒 https://www.amazon.com/stores/page/80B69B26-D514-4A3B-AF98-099005C03A15?channel=LOPPD2026FBPOST
260 Reactions • 10 Comments • 11 Shares
heard you wanna know more about our brand new brow bestie fluff and snatch👀 #nyxprofessionalmakeup
happy first day of summer y’all!!! 🌊🌺🏖️🐚🎀☀️ kicking the new season off with a lil surprise and delight, comment and I’ll send 2 of you some summer glosses
70 Likes • 9 Retweetsblack artistry has always shaped culture, beauty, and self-expression. today, we celebrate and honor that legacy!! happy juneteenth ❤️
71 Likes • 12 Retweetsit’s officially summer!!! 💗🏄🏼♀️🐬🐠🏝️
23 Likes • 11 Retweetsi like what i like (makeup)
22 Likes • 6 Retweets
21 Likes • 8 Retweets
idk i think i’m probably proteinmaxxing rn 😬 pic.x.com/7SFIBXWXLv
3.03k Likes • 35 Comments • 93 Shares
@anastasiasoare cooked... and we ALL ate. 🔥👩🍳 Prime Day deals are officially served at @Amazon with up to 50% OFF ABH favorites through June 26. ✨ 20% OFF GLIDR Eyeshadow Stick ✨ 50% OFF Clear Brow Gel + more! #ABH #Amazon #AmazonPrimeDay #primeday
1.31k Likes • 166 Comments • 46 Shares
A little stir of what’s next. Any theories?
741 Likes • 15 Comments • 11 Shares
”From one UnNatural Red Head to another... this color is divine.” @niko haagenson tries on all the VIVA GLAM x Chappell Roan lip shades – which one are you picking up? 💄 MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head 💄 VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc 💄 VIVA GLAM Lipglass Air Non-Sticky Gloss in Damnsel Shop now – at MAC Stores or your favorite retailers. #VIVAGLAM
513 Likes • 35 Comments • 5 Shares
take ur guess! ⬇️ #buttergloss #intuitiontest #BeautyTok
412 Likes • 17 Comments • 18 Shares
now that’s what i call a y2k lip combo. recreate @lifewithjas’s glossy look with these two best sellers: ✨ MAC lip pencil in grape expectations ✨ MAC squirt plumping gloss stick in violet sparks shop now - online or at your nearest MAC store. #MACLipCombo
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