In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by -1.0%. On average, each post in this landscape earns more than 2.81k engagements. L'Oréal Paris is topping the charts with more than 14.5k engagements per post on their 84 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
33.2k Likes • 806 Comments
ELLA debuts MAC Lustreglass StainGlass Lip Tint in XOXO 💋 Available 5.8.26 in Korea and coming soon globally. This all-new lip tint delivers 12HR long-wearing color, all-day hydration, and juicy shine – with no sticky feel. Available in 12 sheer, buildable shades. ELLA from meovv for maccosmetics Photographer: Zhong Lin zhonglin_ MAC Global Creative Director: Nicola Formichetti nicolaformichetti MAC Global VP …
30.0k Likes • 277 Comments
Met Gala 2026 ready with kendalljenner. For a gaze that commands the room and hair that stays flawless, it’s only EXTENSIONIST mascara and ELNETT hairspray. Makeup: maryphillips Hair: tamastuzes Photo: renellmedrano #LOrealParis #LOrealParisMakeup #LOrealParisHaircare #MetGala
20.5k Likes • 960 Comments
And… action! The most iconic façade in Cannes is getting its festival look. martinezhotel is officially dressed in L’Oréal Paris. #LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
18.2k Likes • 83 Comments
Meet spencer.barbosa our ultimate Suga Baddie 🩷🍭 OBSESSED is an understatement 😍 #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
9.45k Likes • 117 Comments
trust i got em all 💅 #nyxcosmetics #beautytok #makeuphaul
576 Reactions • 25 Comments • 17 Shares
Body might be new… but lippies will always be our first love 🫶💄 #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
441 Reactions • 13 Comments • 18 Shares
The Suga Baddie Starter Pack🩷🍦 Because if you're a Suga Baddie, you're COMMITTING: - Suga Baddie Body Oil - Suga Baddie Fragrance - Suga Baddie Body Butter - Suga Baddie Lip Drip #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
352 Reactions • 38 Comments • 13 Shares
Stock up & save on your L’Oreal Paris Elvive Favorites at Kroger now through May 26! Save $5 instantly when you Buy 5 Elvive Personal Size Shampoo, Conditioners, select Treatments, or other participating Mega Event items. Check it out here: https://www.kroger.com/p/l-oreal-paris-elvive-hyaluron-plump-hydrating-shampoo-restage/0007124966567?fulfillment=DELIVERY&searchType=default_search
325 Reactions • 12 Comments • 23 Shares
Treat your cheeks to a pop of color with new MAC Skinfinish Colourstruck Blush ✨ Buildable, blendable coverage meets 12HR color-true wear. Available in 29 natural-matte and radiant shades. Which one are you swiping on first? Shop now – online or at your nearest MAC Store. #MACSkinfinish https://mac-cosmetics.visitlink.me/wXgwrY
159 Reactions • 6 Comments • 8 Shares
blur, bronze, and indulge! 🍫💓 Our Chocolate Soleil Matte Blurring Bronzer just got even sweeter with NEW shades -because you deserve a little chocolate moment every day ✨ #toofaced
celebrating mother’s day by sending a few of you some PR, comment a 💐 to enter!! p.s. need to be 18+ and in the U.S.!!
4.13k Likes • 121 Retweetshappy Mother’s Day to all the moms out there 🫶🫶🫶
95 Likes • 9 Retweets
34 Likes • 1 Retweets
did someone say they love freebies and fro-yo? stay tuned for more deets 😏 pic.x.com/iAAapKphEt
24 Likes • 1 Retweets
pick your fave in the comments ⬇️ pic.x.com/DAgMCa3EKV
27 Likes • 4 Retweets
One last final spritz for the last final touch ✨ pic.x.com/V9NIFl8GC3pic.x.com/V9NIFl8GC3pic.x.com/V9NIFl8GC3pic.x.com/V9NIFl8GC3
9.58k Likes • 105 Comments • 554 Shares
Unveiling new portraits of @Charles Leclerc for L’Oréal Paris. #lorealparis #newambassador #worthit
1.86k Likes • 47 Comments • 61 Shares
trust i got em all 💅 #nyxcosmetics #BeautyTok #makeuphaul
1.05k Likes • 38 Comments • 73 Shares
lock in bc @Jasmine Gonzalez is taking you through the complete #nyxcosmeticsbody collection…which one are you grabbing first? 👀 #bodycareroutine #bodycare
624 Likes • 17 Comments • 25 Shares
your chocolate essential 🍫✨🤎 Sculpt, define, and line - lips, brows, and face… one pencil, endless possibilities! ✨Available now exclusively at @sephora #toofaced
558 Likes • 24 Comments • 14 Shares
Pretty 👏 In 👏 Purple 👏 @niko haagenson uses MAC Skinfinish Colourstruck Blush in LaLaLavender and Your Heroine to create a radiant, unexpected blush look. Shop now - online and in stores.
The Social Media Benchmark Report
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