Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by 0.2%. L'OrΓ©al Paris grew faster than everyone else, with 0.6% growth! On average, each post in this landscape earns more than 3.54k engagements. Glossier is topping the charts with more than 12.6k engagements per post on their 46 posts in the last 30 days.
Las Vegas road trip packing list: βοΈ Tee βοΈ You Look Good Boxers! Weβre hitting the road next week because Glossier Las Vegas officially opens its doors next week! And, weβre so excited to announce that our charitable partner for our You Look Good Boxers will be supporting the Wild West Access Fund (wildwestfundnevada), an organization that empowers individuals …
The Glossier SS24 trend report π€³ Weβre taking Invisible Shield SPF 50 and Strawberry Balm Dotcom all the way through the season βοΈπ
#MACStudioFix π€ #MACHyperReal. Create a petal-smooth, even canvas for soft-matte colour by prepping skin with Hyper Real Serumizerβ’. This serum-moisturizer hybrid balances, retexturizes and strengthens the skin barrier with a high-performance designed to improve your skin AND enhance your makeup. #IWearMAC
our sweet treat for the weekend π¬π Our Hangover Pillow Balms give all the pigment with a candy gloss finish. Did you also know these balms are infused with minerals sourced from real falling stars! β¨ #toofaced #tfcrueltyfree
happy monday besties - currently organizing our makeup vanity β¨π π Our viral Chocolate Soleil Melting Bronzing & Sculpting Sticks make the perfect addition to your makeup routine. Just tap it on for perfect sculpting and bronzing! Tap to shop! #toofaced #tfcrueltyfree #tfchocolate
Sheβs out of this world. Wearing Supercluster Cosmic Collection on eyes, cheeks and lips π #ABHcosmiccollection
#90sFrost lips are the epitome of understated glamour β¨. The 90s wild child lives on with this neutral #LipCombo that will have you looking like a runway icon: πΈLip Pencil in Stone πΈMΒ·AΒ·Cximal Silky Matte Lipstick in Honey Love πΈLipglass in Explicit Photographer: Hazel Gaskin | hazelgaskin Makeup Artist: Terry Barber | terrybarberonbeauty Hair Stylist : Aaron Firmstone | af_speaksbb Model: Elvie …
i do it for the lippies πͺπ#nyxcosmetics #nyxprofessionalmakeup #crueltyfree #veganformula
The next generation of tints is here π©·β€οΈ Meet NEW Splashtint & Plushtint, moisturizing lip tints that leave lips dewy or matte! With 24 total shades to choose from, your lips are in for a super-smoothing treat π¦ β β #benefitcosmetics #new #liptint
You heard it from kendalljenner herself: Panorama Mascara is one of her favourite picks for flawless lashes! No clumps, flakes, or smudgesβjust perfect lashes from corner to corner. Watch her rock this look for voguemagazine! Elevate your lashes at the link in bio. - LβOrΓ©al Paris has been engaged in beauty without animal testing for more than …
Find the perfect maracuja juicy lip vinyl shade for any occasion. π€© Are you team sheer or team full-coverage? π¬π #tartecosmetics #rethinknatural
Ready to bounce back from makeup meltdowns? π¦ Introducing our NEW All Nighter Setting Spray with hyaluronic acid and watermelon extract. Keep your look locked in and luminous for up to 16 HRS. Get your glow on! β¨ Global Availablity: US UltaBeauty βΒ April 28th UrbanDecay.comΒ β May 2nd All Retailer (Sephora, Macyβs Amazon) -Β June 14th EU β June 1st CANADA All Retailer βΒ May 15th Middle East …
The #90sFrost trend is for the girls who want to look famous. Luckily, this pop star-inspired pink #LipCombo is ready to take on the paparazzi πΈβ¨. Hit us baby, one more time with: π€ Lip Pencil in Whirl π€ #MACximal Silky Matte Lipstick in Lipstick Snob π€ Lipglass in Oyster Girl Photographer: Hazel Gaskin Makeup Artist: Terry Barber Hair Stylist : …
Now Boarding... βοΈπβ¨ Take your favorite makeup on-the-go with these travel friendly new launches! Tap to shop Born This Way Mini Palettes & Chocolate Soleil Melting Bronzing & Sculpting Sticks! Tap to shop! #toofaced #tfcrueltyfree #tfbornthisway #tfchocolate
Meet your new pin pal.
Favorite shade from #Nouveau....GO! ππ½ #AnastasiaBeverlyHills
We have an unhealthy obsession with Stick Blush in shade Bubblegum, a shimmering light pink πβ¨Use it as a blush, highlight or lip color for a natural flush of color π« #AnastasiaBeverlyHills
The next generation of tints is here π©·β€οΈ Meet NEW Splashtint & Plushtint, moisturizing lip tints that leave lips dewy or matte! With 24 total shades to choose from, your lips are in for a super-smoothing treat π¦ β β #benefitcosmetics #new
Introducing our NEW face tape pressed powder! Our weightless formula moves with skin so it wonβt crease, cake, or accentuate lines. PLUS it has 16-hour long wear & itβs waterproof. Available now on tarte.com! https://bit.ly/3UyBRTU #tartecosmetics #rethinknatural
Get it just in time for the big day! π Be momβs fave and pick out some lippies sheβll love! (for 25% off!!!) π₯°ππ What are you choosing?! π #toofaced #tfcrueltyfree #toofacedlipinjection #lipstick #beauty
While we love a new launch, we canβt forget about the baddie that started it all: #BADgalBANG! is the volumizing mascara with a lightweight formula and 360Β° reach brush for full-blast lashes anytime π β β Get to lashin' at @ultabeauty!β β #benefitcosmetics
Let your skin BOUNCE BACK with every spray π¦ Not only #UDHyaluronic hydrates but also gives your skin a bouncy boost all day long. Shop #UDAllNighter Hyaluronic Acid Dewy Setting Spray online and in-store Ulta Beauty! https://bit.ly/3wcvJHl #UrbanDecay #Ulta #Ultabeauty #settingspray
Our parkave princess cream cheek duo has a buttery, buildable texture that blends easily to help airbrush the look of pores. Available in 4 cheeky shades on tarte.comβ¨π Which shade are you picking up?! π©· https://bit.ly/4aYUl5w #tartecosmetics #rethinknatural
Glossier You objets dβart πΌοΈ All adorned with our signature thumbprint indent as a reminder that this fragrance isnβt complete without *you*.
the first 3 people to guess my lucky number get a surprise
168 Likes β’ 15 RetweetsEEEEOOOWWWW π #GIVEAWAY ALERT π enter to win @iamcardib's iconic custom #nyxcosmetics jacket π₯π rules are simple okurrr: β¨ VISIT nyxcosmetics.com to enter β¨ LIKE & COMMENT a π #birthday #entertowin pic.twitter.com/kbX9PX0zAU
The #90sFrost trend is for the girls who want to look famous. Luckily, this pop star-inspired pink #LipCombo is ready to take on the paparazzi πΈβ¨. #MACTrend pic.twitter.com/0WdU8ZsJWBpic.twitter.com/0WdU8ZsJWBpic.twitter.com/0WdU8ZsJWBpic.twitter.com/0WdU8ZsJWB
Meet your new pin pal. pic.twitter.com/vyP3KPE07e
me when my alarm went off this morning pic.twitter.com/VlDNAvsQPm
what album is living rent free in your brain rn?
23 Likes β’ 0 RetweetsGet it just in time for the big day! π Be momβs fave and pick out some lippies sheβll love! (for 25% off!!!) π₯°ππ What are you choosing?! π Shop now here: toofaced.com/products/22164β¦ #toofaced #tfcrueltyfree #toofacedlipinjection #lipstick #beauty pic.twitter.com/y7cAnxU4oh
Ready to bounce back from makeup meltdowns? π¦ Introducing our NEW All Nighter Setting Spray with hyaluronic acid and watermelon extract. Keep your look locked in and luminous for up to 16 HRS. Get your glow on! β¨ @UltaBeauty β Available Now bit.ly/4bd4sn9 pic.twitter.com/Y1C0DChjoh
LAST CHANCE! ποΈ Our Friends and Family Sale ends tonight! Don't miss out on this sale on toofaced.com π Shop 25% off NOW! β€οΈ #toofaced #tfcrueltyfree #toofacedlipinjection pic.twitter.com/a8vzddSL2t
T or F: Brows can make or break your entire look. Sound off in the comments!
21 Likes β’ 3 Retweetsfirst of the month π happy may!
20 Likes β’ 6 RetweetsHot take: blue mascara is back in π
10 Likes β’ 2 RetweetsReady to see how you stack up to your industryβs top social performers? Review the latest metrics on channels, engagement, post types, and more.