In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 1.7% growth! On average, each post in this landscape earns more than 1.43k engagements. PETA is topping the charts with more than 2.67k engagements per post on their 507 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
24.3k Likes • 1.06k Comments
She spent the storm at the end of a chain. We're working to end the cruel practice of chaining dogs outside. ❤️
18.0k Likes • 1.78k Comments
This orca was filmed repeatedly hitting his head against the glass at a marine park in China 💔 In the ocean, orcas can travel vast distances, dive deep, and stay with their families. Don’t support marine parks that keep orcas and other animals captive. Video source: 渡嶼風
4.63k Likes • 21 Comments
EN: Take our seven-question quiz to meet your otter twin! Are you bold and adventurous? Or do you have the superstar energy who shows off for her fans? Head to the link in our bio and discover if you're most like Selka, Ivy, Opal, Suri, or Willow! ES: ¡Haz nuestro quiz de siete preguntas para descubrir cual nutria …
3.77k Likes • 24 Comments
For Connor, No. 18 means more than hockey. The Haverford Hawks 8U player proudly wears the number to represent 2018 — the year he finished treatment for acute myeloid leukemia (AML). Today, Connor is a cancer survivor who loves being on the ice, and his story helped inspire the Hawks to join Hockey Fights Cancer Assist. This …
2.86k Likes • 23 Comments
DANCER PERSPECTIVE // For the dancers performing in Vertical Road (Reimagined) 2023, every journey into the work begins from a different place. As Soloist Haley Schwan returns to its grounded, elemental movement three years after first performing it, Second Soloist Gearóid Solan approaches the choreography for the very first time, finding his own path within …
710 Reactions • 61 Comments • 79 Shares
Jen Lee, Kevin McKee and Josh Pauls have announced their retirements from the U.S. National Sled Hockey Team 🇺🇸 Throughout the week, we will celebrate each athlete, their careers and their contributions to the game and Team USA. Full announcement: usah.info/488xjmw3
624 Reactions • 22 Comments • 39 Shares
After 14 years and nine gold medals with the U.S. Sled National Team, Jen Lee has announced his retirement 🇺🇸 A four-time Paralympic gold medalist and five-time World Champion, Lee leaves behind a legacy as one of Team USA’s all-time greats in net. Thank you for everything, Jen! Read more: usah.info/4fnznbb9
358 Reactions • 13 Comments • 24 Shares
For Connor, No. 18 means more than hockey. The Haverford Hawks 8U player proudly wears the number to represent 2018 — the year he finished treatment for acute myeloid leukemia (AML). Today, Connor is a cancer survivor who loves being on the ice, and his story helped inspire the Hawks to join Hockey Fights Cancer Assist. This …
375 Reactions • 14 Comments • 5 Shares
Congratulations to Hector who entered Team Training at the the South Central Region during the week of September 20, 2026. #servicedog #dog #LeadWithIndependence
321 Reactions • 3 Comments • 29 Shares
DANCER PERSPECTIVE // For the dancers performing in Vertical Road (Reimagined) 2023, every journey into the work begins from a different place. As Soloist Haley Schwan returns to its grounded, elemental movement three years after first performing it, Second Soloist Gearóid Solan approaches the choreography for the very first time, finding his own path within …
1.83k Likes • 437 Retweets
She deserves a life beyond that chain. We're working to end the cruel practice of chaining dogs outside. ❤️ pic.x.com/bK3UQAAiWi
805 Likes • 367 Retweets
It’s clear where foxes belong 🦊 Their fur is theirs, not ours. Never buy or wear it. pic.x.com/pVSY0gnXIl
447 Likes • 232 Retweets
The same animals you share your home & life with are being tortured & killed in experiments. If you can't imagine your cat or dog going through this, then support the COMPACT Act! Thank you, @RepLangworthy & @RepMarkPocan, for introducing this bill that could change EVERYTHING pic.x.com/oiV5jxnTa3
120 Likes • 62 Retweets
Atlantic bluefin tuna are wild animals & should stay that way. They’re huge, super-fast, & migrate thousands of kilometres each year. Confining them in farms is cruel. Help us #KeepThemWild - sign our petition to end tuna farming: bit.ly/4iliQjP pic.x.com/SciXvcplCv
114 Likes • 13 Retweets
Jen Lee, Kevin McKee and Josh Pauls have announced their retirements from the U.S. National Sled Hockey Team 🇺🇸 Throughout the week, we will celebrate each athlete, their careers and their contributions to the game and Team USA. Full announcement: usah.info/488xjmw3 pic.x.com/mG3uEpLgO0
103k Likes • 530 Comments • 4.93k Shares
This orca was filmed repeatedly hitting his head against the glass at a marine park in China 💔 In the ocean, orcas can travel vast distances, dive deep, and stay with their families. Don’t support marine parks that keep orcas and other animals captive. Video source: 渡嶼風
292 Likes • 32 Comments • 49 Shares
POV: your hibachi steak has something to say 🐄
303 Likes • 20 Comments • 20 Shares
Meet Pam 🐔 She was once suffering in a Vital Farms supplier's shed, packed tightly among thousands of others, and now, she's thriving at @Shy 38 Inc.! Discover how her life was transformed when she was rescued after a wind storm blew the lid off of the "pasture-raised" egg sham ✨
223 Likes • 5 Comments • 15 Shares
Every sea otter deserves a second chance! In 2025, we opened our Sea Otter Conservation Center. Thanks to donor support, this state-of-the-art facility features two new holding tanks and two exam rooms, allowing us to provide critical care to more southern sea otters in need. But our work doesn't stop there. You can help us …
108 Likes • 1 Comments • 2 Shares
Live Puppy Cam BTS 😍 Watch adorable future #servicedog puppies thru September 30, 2026! 🐶 Link in bio to watch #fypage #fyp #puppiesoftiktok #puppy
The Social Media Benchmark Report
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