In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Edelrid grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 3.15k engagements. Patagonia is topping the charts with more than 6.31k engagements per post on their 43 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
13.5k Likes • 35 Comments
Things looked a little different in Kolob Canyon when conrad_anker and Brad Quinn first visited the area in 1990. Fewer bolts and a whole lot less chalk. But the spirit of the crag—soaring sandstone walls scattered with surrealistic huecos—was enough to guarantee the area’s place in the canon of Western climbing destinations. 35 years later, the …
6.11k Likes • 51 Comments
❤️🖤❤️🖤
4.43k Likes • 69 Comments
To nap or not to nap. That's the question every father figure must answer when wrestling young ones on the daily but there's miles of mountain trails to be seen. Today, we hope you go get it. Rest up or roll on. Video: daleywalk
4.11k Likes • 96 Comments
Roads less traveled often end up with the best waves. Kyle Thiermann (kyle_tman) is always down for both. Photo: Ryan Craig (chachfiles)
3.82k Likes • 80 Comments
Hammah time with Hank Gaskell (hippiehanahank). Photo: Christa Funk (instaclamfunk)
938 Reactions • 35 Comments • 52 Shares
This is why people spend their life chasing Tarpon… They don’t reward the one with the best cast or the most expensive setup. They reward the one who has done the work. Victor Earl Mikell III has spent his life doing that work. Visit our story to see more. #TarponFishing #TheNatureCoast #SimmsFishing
385 Reactions • 42 Comments • 2 Shares
To nap or not to nap. That's the question every father figure must answer when wrestling young ones on the daily but there's miles of mountain trails to be seen. Today, we hope you go get it. Rest up or roll on.
336 Reactions • 0 Comments • 6 Shares
Zip it into the bag, chuck it in the van, or toss it over the tailgate—when you get to the trails, you’ll be happy you’re on a Nomad. • Brittany Phelan Hailey Elise #santacruznomad
213 Reactions • 101 Comments • 1 Shares
(Very) deep wading. A salty, soggy and sunbaked Sadie Ford and Jac Summers make their way to a slightly more fishable flat in the Bahamas. Photo: Jeremiah Watt
251 Reactions • 63 Comments • 0 Shares
Pack cinch or sandwich holder? Katie Newlove finds a creative way to keep lunch accessible before heading into the mist of the Howe Sound Crest Trail, British Columbia. Photos: Evan Wong
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.