In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by -0.4%. Edelrid grew faster than everyone else, with 0.9% growth! On average, each post in this landscape earns more than 4.04k engagements. The North Face is topping the charts with more than 6.57k engagements per post on their 25 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
73.9k Likes • 904 Comments
Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic …
18.7k Likes • 42 Comments
You know him for the free solos… But alexhonnold also enjoys mini free soloing too.
11.4k Likes • 115 Comments
The New Nomad Looks good, rides better.
8.85k Likes • 54 Comments
What goes into a protest? Our latest book, “Protest,” gives behind-the-scenes intel into dozens of protests, from modern day to the past quarter millennium. Take the paddle-out protesters in the UK. Organized by Surfers Against Sewage (SAS) in 2024, the annual Paddle-Out Protest drew record crowds that year, with participants demanding an end to all discharges …
7.69k Likes • 125 Comments
Even when you do everything right, you’ll never be able to cancel out all the variables. #WinSome #LoseSome #SimmsFishing 🎥: alaskasportsmanslodge alaskaflyout
4.49k Reactions • 152 Comments • 185 Shares
Even when you do everything right, you’ll never be able to cancel out all the variables. #WinSome #LoseSome #SimmsFishing 🎥: @alaskasportsmanslodge @alaskaflyout
3.21k Reactions • 138 Comments • 280 Shares
Have you ever seen protesters portrayed as violent, unreasonable, radical or even unpatriotic? The vilification of protesters goes back to our country’s origins and is often the first step in undermining social movements, write lifelong activists Annie Leonard and André Carothers in our new book, “Protest: Respect It. Defend It. Use It.” To protect our democratic …
816 Reactions • 26 Comments • 25 Shares
The New Nomad Looks good, rides better.
813 Reactions • 4 Comments • 33 Shares
Santa Cruz Nomad 7 Review | Flow Mountain Bike • “As you’d expect from a bike with this much travel and geo numbers this slack, the Nomad 7 has a very high degree of ‘smashability’. It truly is a ‘hold on and hope’ kind of ride if you want it to be, oozing confidence and composure. It …
611 Reactions • 53 Comments • 15 Shares
Details Matter - The Vala Lite • By focusing on the build kit, Vala Lite gives you the best of both worlds—the torque and range of a full-power ebike, but with the weight and feel of an SL-class ebike at 45.5lbs. But we didn’t want to just go find the lightest weight components, slap it together, and call …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.